In 2019, artist and publisher Petru Russu founded Addiction London with a clear vision: to create skincare products that harness the power of steam-distilled organic Helichrysum italicum essential oil extracts. These extracts are combined with active protective, purifying, antioxidant, antimicrobial, anti-wrinkle, and anti-aging agents.

Addiction London specializes in crafting high-end, innovative botanically-based skincare products. Our formulations expertly blend essential oil extracts with other natural ingredients. These products address a wide range of skin concerns, from combating wrinkles to restoring skin balance, radiance, and vitality. Our anti-aging creams offer firmer, smoother skin, rejuvenating and refining overall skin health.

What sets Addiction apart is our commitment to safety and efficacy. All our exclusive formulas undergo professional dermatological testing by Oxford Biosciences in the United Kingdom. Rigorous safety assessments (CPSR) ensure that our beauty cream series not only delivers results but also complies with the requirements of Regulation (EC) 1223/2009.

At Addiction, we harness the precious Immortelle (Helichrysum italicum) essential oil extract from our own ecological and organic field nestled in Transylvania. The name “Helichrysum” itself carries a poetic significance: it originates from the Greek words helios, meaning ‘sun,’ and chryos, meaning ‘gold.’ This radiant flower, admired for its exquisite foliage, is rich in phenolic compounds—a key ingredient in our luxurious cosmetics. Immortelle has rightfully earned its place as an icon of opulence.